What are Negative Keywords?
Negative keywords prevent your ads from showing for irrelevant searches. By adding them to your Google ad campaign, you can filter out traffic from people who are not your target customers, which can help improve your return on investment.
For your business, an example could be adding the word "free" as a negative keyword. This would prevent your ads from showing to people searching for "free moving services," ensuring your budget is spent on users more likely to convert.
Types of Negative Keywords
There are three types of negative keywords that give you different levels of control:
- Negative Broad Match: Your ad won't show if the search contains all your negative keyword terms, even in a different order.
- Negative Phrase Match: Your ad won't show if the search contains your exact keyword phrase in the same order.
- Negative Exact Match: Your ad won't show if the search is the exact keyword phrase, without any extra words.
