Logo Design Creative Brief form

Iconic Logo makes use of images or symbols. These images are emblematic of a particular company or product.

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In a word mark logo, the product, business or service name is used as the foundation for the design.  It creates a “mental picture” of a brand. Wherever the name is uttered, the image gets associated with the sound of the word.

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A Monogram logo is made by overlapping or combining two or more letters of the initials of an individual or a company to be used as recognizable symbols or logos.

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Combination mark is defined as combining two or more styles into a single design. This usually needs constant work in adapting two different styles like the icon and wordmark to form a single image. The end result is exceptional as the logo will be diverse and more eye catching. It creates a strong design statement.

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The basic idea in an emblem logo is to accommodate the company's name within the designs of the logo as it appears to be a part of it. Experimentation with the font style helps in further diversifying the design. This highlights and strengthens the brand name.

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