It can be defined as a method of gaining traffic by paid ads from search engines or social media. It is a cost-effective means to get the site to the target audience. It lets the site owners decide who can visit their site. The pay per click marketing - PPC advertising also called as search engine marketing (SEM). These PPC campaigns are done using the paid services through Google Adwords, Facebook, Linkedin and Instagram. The roles involved in Pay Per Click Advertising other than the advertisers are
People who don’t mind clicking on paid advertisements as the they get what they are searching for without any hassle.
The search engine here has to cater to the needs of both the advertisers and the searchers. It promotes both collaborating revenue driven advertisement network.
The vital factor is the keywords. Proper researching of the keywords, appropriate grouping and good organization are necessary. This will help in promoting a good ADwords Campaign. The SEO team at Nikitha’s use highly profiled keyword management to set proper keywords and gain targeted traffic and lose unnecessary traffic which is always appreciated by search engines.
The advantages of using PPC are
We follow all the necessary procedures to help determine a better success rate for our clients. We work with two of the market’s biggest players like Google AD words and Microsoft Ad center to promote the businesses of our clients.